The Survey Monkey guide Smart Survey Design is an excellent read for those involved in survey design (regardless of whether the survey is to be carried out online or otherwise).

From the the wording, ordering and style of questions and choice of answer response categories to the quality of the general structural layout of your questionnaire, sound advice for everyone involved in questionnaire design can be accessed from the following resource:

Survey question types and survey structure.

It is worth considering the advice in the above resource carefully before launching your survey.

 

 

Essential Advice on Survey Design by Margaret MacDougall is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.